Facebook Page or Group: what’s the difference, what to choose?

Rédaction : Kim Colard & Gauthier Janssens

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Last updated: November 2024

…or how to position my organization on Facebook?

You finally have a website worth its salt. Your site was created by a professional web agency and looks quite good. Now that the tool is created, you can finally use it to expand your audience and make what you offer known to the vast crowd of the web. The door is wide open and… Facebook is the key.

With more than 3 billion active users per month, Facebook has become THE reference in terms of general public social networks.

The first thing you need to do is create your organization or business on Facebook. And there you have two choices: either you create a page or you create a group! Both have pros and cons and the decision really depends on your goals.

Difference between a Facebook Page and a Facebook Group

Info	Facebook Page	Facebook Group
Setup	Created by an official representative of a company, organization, celebrity or group.	Can be created on any topic, by anyone. Restricted access for members.
Visibility & Accessibility	Also visible outside of Facebook. Indexed by search engines. Ability to filter audience by country and age.	Ability to make a group private, make it visible only to group members and prevent indexing by search engines.
Public	Completely open to any visitor (with the possibility of filtering by country and/or age) who clicks on the “Like” or “Follow” button. The page can be suggested to friends by every visitor.	Better control over the audience. A group can be: Public, public content; Private, requires admin permission, members-only content; Hidden, invitation-only, invisible to non-members, members-only content.
Publications & notifications	An admin can post under the Page profile (instead of their personal profile, which gives them “legitimacy”). Additionally, these posts are visible on the Page wall AND in the followers’ news feed if they choose.	Members and administrators post under their personal profile. These posts are visible on the group wall and on the members’ wall if they choose.
Direct messages	It is not possible to contact all subscribers at once except by posting on the page wall. It is possible to contact them individually via Messenger.	It is not possible to contact all members at once except by posting on the group wall. It is possible to contact them individually via Messenger.
Administration & Access Control	A Facebook page can have administrators, editors, moderators, advertisers, analysts. All these roles have different access and control possibilities. Since 2021, it is even possible to create custom roles.	A group can have multiple Administrators and Moderators. Administrators can appoint other Administrators or Moderators and change group settings. Moderators can also reject or ban Members and posts. It is possible to let all Members invite other Members.
Applications	A page may host an application, often to encourage interaction with its visitors.	A group can also host an application.
Insights	“Insights” allows you to observe and analyze the interaction of your audience on your page in graphical form with the evolution of the number of likes and followers, the impact of each of your posts, etc.	“Group Insights” allows you to observe and analyze the interaction of your members on your group in graphical form with the evolution of the number of members, the most active contributors, the most popular posts, etc.
Advertising	It is possible to create and target an ad based on multiple criteria.	You can promote your Facebook Group using Facebook Ads but it must be done through a Facebook Page. So you must first have a Facebook Page.
URL	You have the option to customize your page URL in the form www.facebook.com/example.	Ability to customize your group URL in the form www.facebook.com/groups/example.
Messaging	Messages addressed to your page arrive in a dedicated Messenger Inbox. It is with the help of this box that you can respond and then correspond to the name of your Facebook page.	There is no dedicated messaging for your Facebook group. You can contact your members or others but in your name, with your Messenger.
Events	You can create an event from your page.	Ability to create an event from your group.
Documents	No document sharing for a page.	Group members can create a document and share it.

Facebook Page or Group: in summary

Facebook Page

A Facebook Page is primarily designed for businesses, public figures, organizations, or brands to interact with a wide audience.

It serves as a public profile visible to everyone, including users who are not on Facebook. Pages are used to post updates, promote products or services, and run ads.

They allow for fine-grained role control, allowing admins to assign different levels of access to team members for content management and marketing.

Pages also provide valuable insights into audience behavior and post performance, making them ideal for marketing and outreach purposes. They can be indexed by search engines and are accessible to anyone on the platform.

Facebook Group

In contrast, a Facebook Group is meant to build a community around a common interest or topic.

Groups are more private than Pages and allow for discussions, resource sharing, and more personalized interactions between members.

While Pages are visible to everyone, Groups are more focused on community engagement and have more flexible privacy settings, allowing admins to control who can join and view content.

Groups are typically not used for promotional purposes, but to foster interaction between members, with group information available to track engagement and growth within the community.

A social media presence is essential for your organization. Be part of it!

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