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silly notes
& bright ideasmagazine

Visual identity: the importance and meaning of colors

To build an effective visual identity, the choice of colors is important. Make sure to reinforce your message through color by avoiding contradictions. In this article, you will discover the meaning behind each color …

Facebook Page or Group: what’s the difference, what to choose?

With over 3 billion users, Facebook has become THE social network. But what should you choose for your organization: a Facebook page or a Facebook group? Both have advantages and disadvantages and the decision really depends on your goals.

A style guide: what is it and what is it for?

The style guide is the collection of the 10 commandments of your visual identity. It is the set of rules that will define how and under what conditions you will use your visual elements (logo, typography, colors, images) to create a strong identity.

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