To build an effective visual identity, the choice of colors is important. Make sure to reinforce your message through color by avoiding contradictions. In this article, you will discover the meaning behind each color …
Category Archives: Studio Graphique
A style guide: what is it and what is it for?
The style guide is the collection of the 10 commandments of your visual identity. It is the set of rules that will define how and under what conditions you will use your visual elements (logo, typography, colors, images) to create a strong identity.
